4/6/11

logo problem part two: identity package design

Now that you have developed a new logo, your next task will be applying it to what is called an identity package or business system. In its simplest form, an identity package consists of letterhead, envelope and business card. More complex packages may include items like pocket folders, shipping labels, notecards and even stickers.

For the purposes of this assignment, your identity package will consist of the simple form. Start researching identity package for inspiration. Notice how some incorporate different shapes and orientations into their design. I've listed the standard specifications for the package below. Feel free to experiment with the sizes, but be sure to check in with me if you decide to mix it up so we can make sure you are setting up your files correctly.

Letterhead: 8.5" x 11.0"
Envelope: 9.5" x 4.125" (the most common size US business envelope is called a #10)
Business Card: 3.5" x 2.0"

Come to Monday's class with sketches for your package.